China smartphone market, 2Q 2023

Luke Lin, DIGITIMES Research, Taipei 0


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Second-quarter 2023 smartphone shipments to the China market came to 62.8 million units, edging upward 0.6% from a quarter ago and decreasing 2.2% from a year ago.

Smartphone shipments to the China market in the second quarter of 2023 only had a flat sequential growth despite the 618 shopping festival as smartphone brands were not keen on building up their inventory, concerning about still sluggish market demand.

Looking into the second half of 2023, smartphone shipments to the China market are expected to show a sequential decrease in the third quarter and then a sequential increase in the fourth quarter. In sum, second-half 2023 smartphone shipments to the China market will exhibit flat growth from the level seen in the same period a year ago.

Among the top-5 China-based smartphone brands, Oppo, Vivo, Honor, and Xiaomi all experienced another on-year decline in their second-quarter 2023 shipments to the China market while Huawei delivered a double-digit on-year growth.

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