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Second-quarter 2023 smartphone shipments to the China market came to 62.8 million units, edging upward 0.6% from a quarter ago and decreasing 2.2% from a year ago.
Abstract
Smartphone shipments to the China market in the second quarter of 2023 only had a flat sequential growth despite the 618 shopping festival as smartphone brands were not keen on building up their inventory, concerning about still sluggish market demand.
Looking into the second half of 2023, smartphone shipments to the China market are expected to show a sequential decrease in the third quarter and then a sequential increase in the fourth quarter. In sum, second-half 2023 smartphone shipments to the China market will exhibit flat growth from the level seen in the same period a year ago.
Among the top-5 China-based smartphone brands, Oppo, Vivo, Honor, and Xiaomi all experienced another on-year decline in their second-quarter 2023 shipments to the China market while Huawei delivered a double-digit on-year growth.
Table of contents
Chart 1: China smartphone market shipments, 2Q22-4Q23 (m units)
Chart 2: China smartphone market shipments ? international and local brands, 2Q22-4Q23 (m units)
Chart 3: China smartphone market share ? international and local brands, 2Q22-4Q23 (m units)
Chart 4: China smartphone market shipments, by China-based players, 2Q22-4Q23 (m units)
Chart 5: China smartphone market shipment share, by China-based players, 2Q22-4Q23
Chart 6: China smartphone market shipment growth by quarter by China-based players, 2Q22-4Q23
Chart 7: International brand smartphone shipments in China market, 2Q22-4Q23 (m units)
Chart 8: China smartphone market shipments by international brands, 2Q22-4Q23 (m units)
Chart 9: China smartphone market shipment share by international brands, 2Q22-4Q23
Chart 10: China smartphone market quarterly shipment growth by international brands, 2Q22-4Q23
Chart 11: China smartphone market shipments by all vendors, 2Q22-4Q23 (m units)
Chart 12: China smartphone market shipment share by all vendors, 2Q22-4Q23
Chart 13: China telecom carriers' overall subscribers, Jan-Jun 2023 (m users)
Chart 14: China telecom carriers' increased subscriber, Jan-Jun 2023 (m users)
Chart 15: China telecom carriers' 5G subscribers, Jan-Jun 2023 (m users)
Chart 16: China telecom carriers' increased 5G subscribers, Jan-Jun 2023 (m users)
Price: NT$15,000 (approx. US$500)