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China smartphone market - 3Q 2022

Luke Lin, DIGITIMES Research, Taipei 0

Credit: DIGITIMES Asia

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Smartphone shipments to the China market amounted to 58.4 million units in the third quarter of 2022, falling 20.5% from a year ago to a new low since third-quarter 2020.
Abstract

Smartphone shipments to the China market amounted to 58.4 million units in the third quarter of 2022, falling 20.5% from a year ago to a new low since third-quarter 2020 amid China's lockdown restrictions and weakening market demand.

Looking into fourth-quarter 2022, as economic outlook and consumer confidence show no sign of recovery, most smartphone brands will keep making it a priority to lower their channel inventory level. As such, smartphone shipments to the China market are estimated to still show a more than 20% on-year decline in fourth-quarter 2022.

The top-4 Chinese brands - Oppo, Honor, Vivo, and Xiaomi - all experienced an on-year decline in third-quarter 2022 shipments, while Huawei's shipments in the quarter increased sequentially thanks to a low comparison base in the second quarter of 2022 and picked up more than 30% from a year ago.

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